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40% OF HOMEOWNERS TO INVEST IN OUTDOOR ROOMS THIS YEAR
According to Unity Marketing, 40% of home owners have plans to invest in a major outdoor living project this year.
With their ambitious outdoor living plans, these consumers are expected to spend at least twice as much as the typical consumer on outdoor living purchases this year. It is also predicted that the very consumers who were the biggest spenders last year are also expected to spend more this year on outdoor purchases. This market offers exponential growth potential. |
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The patio has come a long way from the days fo plastic chise lounges and citronella candles. Even it's updated name "OUTDOOR ROOM" relects a stylish elegance that was once reserved for the living room.
 Higher Quality at Lower Prices
Quality is up at lower price points. Economic challenges continue at the high end. Also consumers are becoming more ware of the category through consumer magazine, home makeover television shows.
 Women and the New Luxury
"Women are deciding they are going to have a taste of the good life, and they're going to have it now"
- Michael Silverstein
 Accents are colorful! This upscale trend has moved into patio furniture and accessories. Resin sales have been flat as consumers trade up to now-affordable aluminum and wrought-iron sets, many of which have colorful accents.
 Maffei Toolan says outdoor fabrics have become more sophisticated, and sees two clear color stories. The first includes rich tones that coordinate with rattan and woven. The second is a island motif with tropical and exotic patterns to achieve a "botanical look".
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